EqualTo Subprocessors

 

Version: 1.1
Date: 2021-Jan-15

 

Introduction

This document lists all the subprocessors used by EqualTo GmbH to process your personal data. Note that when a subprocessor is described, we indicate for which of the following products or services the subprocesser is used:

  • EqualTo Website, hosted on https://www.equalto.com/.
  • EqualTo SaaS: The “EqualTo Software as a Service” platform, hosted on https://app.equalto.com.
  • EqualTo Connector (for processing data in external services and sending it to EqualTo SaaS)
  • EqualTo Analytics (opt-in analytics available on EqualTo SaaS)

 

Google, LLC (EqualTo SaaS, EqualTo Analytics, EqualTo Connector)

Unless otherwise stated in the data privacy policy, the operator of all Google services mentioned here is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

 

  1. Google Cloud Platform: storage of all personal data provided to EqualTo SaaS. We store such data in the Google Cloud Platform data centers in the Federal Republic of Germany. You can view the Google Cloud Platform privacy policy here: https://cloud.google.com/security/gdpr

  2. Google Workspace: storage of emails, documents and spreadsheets. When you email / otherwise deliver such content to EqualTo GmbH, we may avail of Google Workspace for storing and processing the content. Google Workspace stores data in data centers located worldwide. You can view the Google Workspace privacy policy here: https://cloud.google.com/security/gdpr

 

 

Google, LLC (for EqualTo Website)

 

Unless otherwise stated in the data privacy policy, the operator of all Google services mentioned here is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

 

In the case of all the Google services listed here, Google stores data in data centers located worldwide.

i. Google Maps
This website incorporates the API service “Google Maps” in order to be able to depict geographical information. The use of Google Maps makes it possible for Google to collect, process and use data on your use of the service.
You can find further information on the processing of your data by Google at the Google data privacy information.
 
ii. Google Tag Manager
This website uses the service “Google Tag Manager”. The tag manager is a tool for
managing so-called tags that are used during tracking in online marketing. In doing so, the tag manager does not process any personal data, since it merely serves to manage other services – e.g., Google Analytics, etc.

You can find further information on the tag manager at: Google Tag Manager Terms of Service
 
iii. Google Analytics
This website uses the service “Google Analytics”. The operator of this service is the company Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States. Google Analytics is a web analysis service, and, by placement of cookies and the information acquired by this, it enables us to make inferences about user behavior on our website. The information generated by the cookies is sent to a Google server in the USA and stored there.
The legal basis for the use of this service is article 6 (1) f) GDPR – justified interest. Our justified interest in the use of this service derives from the fact that we must be able to analyze and optimize the use of our website.

 

Our website uses the service Google Analytics on an exclusively pseudonymous basis. Your IP address is only recorded in abbreviated form and is hence anonymized.


You can opt-out of having your site activity available to Google Analytics by installing the Google Analytics opt-out browser add-on.
 
iv. Google Audiences / Remarketing
This website uses the service “Google Audiences”. The purpose of this service is to display advertising to users based on their interests. This requires conducting an analysis of website use, which is carried out using cookies. In this process, the cookies store anonymized or pseudonymized data regarding the use of the website. No personal data is stored. If you visit additional websites that also use these services, then you will be shown advertising that matches your previous interests. It is possible that in this process your data will be transferred to the USA. 


The legal basis for the use of this service is article 6 (1) f) GDPR – justified interest. Our justified interest in using this service is based on sending advertising to the website’s users in a targeted manner.


You can find further information at Advertising – Privacy & Terms – Google
 
If you want to prohibit tracking by 
Google Audiences / Remarketing, you can install the opt-out plugin provided by Google: Save ad settings with browser plugin – Google.


 
v. Google AdWords
This website uses the service “Google AdWords”. The purpose of this service is so-called conversion tracking, i.e., we can detect what happened after you clicked on our advertisements. Cookies are placed for this purpose, but they are only valid for a limited time and do not contain any personal data. Hence an individual identification of the user is not possible.

The legal basis for the use of this service is article 6 (1) f) GDPR – justified interest. Our justified interest in using this service is based on analyzing and optimizing the operation of our website.


You can find further information, together with Google’s data privacy statement at: Privacy Policy – Google
 
If you want to prohibit tracking by Google AdWords, you can install the opt-out plugin provided by Google: 
Save ad settings with browser plugin – Google.
 
vi. Doubleclick by Google
This website uses the service “Doubleclick by Google”. This service uses cookies in order to show you advertisements that are relevant for you. This occurs over a pseudonymized identification number (pID), which is received by your browser and is assigned to it. The service can use this pID to detect which advertisements have already been shown to you and which have been called up. The cookies used for this purpose do not contain any personal data. Rather, the cookies are used to position advertisements that overlap with a website by enabling Google to identify the pages that you have visited. The information generated by the cookies is transferred by Google to a server in the USA for analysis and stored there. Google transfers data to third-parties only based on legal regulations or in the context of data processing assignments. By no means will Google collate your data with other data that Google has collected.


By using our website, you consent to the processing of your data by Google in accordance with the description and purposes stated. You can prevent the use of cookies using the appropriate settings in your browser. These settings however may make it impossible to use the website in an unrestricted manner.


You can find further information on data privacy at Google at this address: Advertising – Privacy & Terms – Google
 

If you want to prohibit tracking by "Doubleclick by Google", you can install the opt-out plugin provided by Google: http://www.google.com/settings/ads/plugin
 
vii. YouTube
This website uses the service “YouTube” to insert videos into the page. The operator of the software necessary for this purpose is the company YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. If you visit a page with inserted YouTube videos, a link to YouTube servers is created. In this process, YouTube is notified of which pages you visit.
 
If you start a video, then the operator inserts cookies that collect data on user behavior.
You can find further information on data privacy at “YouTube” in the operator’s data privacy policy at: Privacy Policy – Google.

 

3. LinkedIn (for EqualTo Website)


We use the retargeting tool and the conversion tracking of LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2, Ireland (“LinkedIn”). For this purpose the LinkedIn Insight Tag is incorporated into our webpage. LinkedIn uses it to collect statistical, pseudonymized data from your visit and use of our website and to provide us with the corresponding aggregated statistics based on these. In this process, as a general rule, the following information, among others, in collected:

 

  • LinkedIn User ID (Cookie ID)

  • IP Address

  • Metadata of the website visit, such as, e.g., browser type, website visited

 

In addition, this information serves to be able to show you relevant offers and recommendations specific to your interests, after you have inquired on the website about certain services, information and offers. The information in this regard is stored in a cookie.
 

If you want to prohibit tracking by LinkedIn, click here: Linkedin – Ads Unsubscribe.

 

LinkedIn stores data in data centers located worldwide.
 

HubSpot (for EqualTo Website, EqualTo SaaS and EqualTo Connector)

The EqualTo Connector may process and send data from HubSpot to EqualTo SaaS, for the purpose of implementing your incentive plans on EqualTo SaaS. Your HubSpot administrator needs to grant the EqualTo Connector access to HubSpot. Your HubSpot data will be transferred in a secure manner to the Google Cloud Platform data center in Germany that hosts EqualTo SaaS.


The EqualTo Website uses HubSpot for online marketing activities. HubSport is a US-based software company with an European subsidiary

located in Ireland:

 HubSpot,
 2nd Floor 30 North Wall Quay
 Dublin 1,
 Ireland, Telephone: +353 1 5187500.

 

HubSpot is an integrated software solution that we use to cover different aspects of our online marketing. This includes, among others:

 

  • Email marketing (newsletter, together with automated mailings, e.g., for provision of downloads)

  • Social media publishing & reporting, reporting (e.g., traffic sources, accesses, etc. …)

  • Contact management (e.g., user segmentation & CRM), landing pages and contact forms.

 

Our registration service enables visitors to our website to find out more about our company, to download contents and to provide their contact information, together with further demographic information. This information, together with the contents of our website are stored on the servers of our software partner HubSpot. We can use it to make contact with visitors to our website and to determine which of our company’s services are interesting for them. All information collected by us is subject to this data privacy policy. We use all information collected exclusively for optimizing our marketing measures.


Moreover, we use the live chat service “messages” from HubSpot on some sub-pages to improve users’ experience on our website for the sending and receipt of notifications (round chat icon on the lower right edge of the screen). If you consent to and use this feature, then the following data are transferred to the HubSpot servers:

 

  • Content of all chat messages sent and received

  • Context information (e.g., page on which the chat was used)

  • Optional: Email address of the user (if it is provided by the user via the chat feature)

 

The legal basis for the use of HubSpot’s services is article 6 (1) f) GDPR – justified interest. Our justified interest in the use of this service is the optimization of our marketing measures and the improvement of our service quality on the website.


HubSpot is subject to TRUSTe’s Privacy Seal, as well as the “U.S. – Swiss Safe Harbor” Framework.


More information on HubSpot’s data privacy provisions


More information on the cookies used by HubSpot can be found here: Cookies set in a visitor's browser by HubSpot & Cookies set on HubSpot's websites.

 

If you want to prohibit tracking by HubSpot, click here: Please opt me out of all tracking.

 

HubSpot stores data in data centers located worldwide.

 

LogRocket, Inc. (for EqualTo Analytics)


LogRocket, Inc are located in the USA.

LogRocket is the owner and operator of a SaaS application that records, replay, search, and analyze each user's interactions with a given website.

LogRocket collects, processes and stores the interactions you have with EqualTo SaaS, including the following:

  • Key-presses
  • Mouse interactions (moving mouse, clicking mouse)
  • Touch-screen interactions
  • Navigation events


Each user of EqualTo SaaS may opt-in to LogRocket subprocessing, via the “EqualTo Analytics” option. Users can subsequently opt-out at any time via the user settings.

LogRocket stores data in data centers located worldwide. You can view the LogRocket privacy policy here: https://logrocket.com/privacy/

Zendesk, Inc (for EqualTo SaaS)


Zendesk, Inc are located in the USA.

EqualTo GmbH uses Zendesk to:

  • Provide customer support and ticketing system (“Zendesk Support”)
  • Provide documentation for EqualTo SaaS (“Zendesk Guide”)


Zendesk therefore stores the following personal data:

  • Email addresses from which your support requests are sent to support@equalto.com.
  • Content of support request emails you send to support@equalto.com
  • Your email addresses, first name, last name, optionally a profile picture, used to register to access Zendesk Guide.


Our Zendesk deployment is available on https://support.equalto.com.

Zendesk stores data in data centers located worldwide. You can view the Zendesk privacy policy here: https://www.zendesk.com/company/customers-partners/privacy-policy/

 

Twilio, Inc (for EqualTo SaaS)


Twilio, Inc are located in the USA.

EqualTo GmbH may send automated emails to you using Sendgrid, a product provided by Twilio. Twilio therefore stores and processes the email addresses, and email content, of such emails.

Twilio stores data in data centers located worldwide. You can view the Twilio privacy policy here: https://www.twilio.com/legal/privacy

Salesforce.com, Inc (for EqualTo SaaS, EqualTo Connector and the EqualTo Website)


Salesforce.com, Inc are located in the USA.

Salesforce provides a “Customer Relationship Management” (CRM) platform.

The EqualTo Connector may process and send data from Salesforce instance to EqualTo SaaS, for the purpose of implementing your incentive plans on EqualTo SaaS. Your Salesforce administrator needs to grant the EqualTo Connector access to Salesforce. Your Salesforce data will be transferred in a secure manner to the Google Cloud Platform data center in Germany that hosts EqualTo SaaS.

If the “EqualTo Connector” is installed on your Salesforce deployment, then the EqualTo Connector will process your personal data on Salesforce in accordance with its configuration. Typically this means extracting data from Salesforce and sending it to EqualTo SaaS.

EqualTo GmbH uses Salesforce as a CRM and may track sales opportunities that involve you in some manner on Salesforce.

Salesforce stores data in data centers located worldwide. You can view the Salesforce EMEA privacy policy here: https://www.salesforce.com/eu/company/privacy/

 

Mixpanel, Inc. (for EqualTo Analytics)

 

Mixpanel, Inc. are located in the USA.

Mixpanel provides event-based analytics for the Services provided by EqualTo GmbH. Personal data stored:

 

  • City
  • Region
  • Country
  • Time zone
  • Browser
  • Browser Version Device
  • Current URL Initial Referrer
  • Initial Referring Domain Operating System Mixpanel Library Referrer
  • Referring Domain Screen Height Screen Width Search Engine Search Keyword
  • UTM Parameters (ie. any UTM tags associated with the link a customer clicked to arrive at the domain) Last Seen (the last time a property was set or updated).


A full list of all data collected by Mixpanel is available here: https://help.mixpanel.com/hc/en-us/articles/115004613766

Each user of EqualTo SaaS may opt-in to Mixpanel subprocessing, via the “EqualTo Analytics” option. Users can subsequently opt-out at any time via the user settings.

Mixpanel stores data in data centers located worldwide. You can view the Mixpanel privacy policy here: https://mixpanel.com/legal/privacy-policy/

 

Pipedrive OÜ (for EqualTo SaaS, EqualTo Connector)


Pipedrive OÜ are located in Estonia, with subsidiaries in the UK and USA.

The EqualTo Connector may process and send data from your Pipedrive instance to EqualTo SaaS, for the purpose of implementing your incentive plans on EqualTo SaaS. Your Pipedrive administrator needs to grant the EqualTo Connector access to Pipedrive. Your Pipedrive data will be transferred in a secure manner to the Google Cloud Platform data center in Germany that hosts EqualTo SaaS.

Pipedrive stores data in data centers located worldwide. You can view the Pipedrive privacy policy here: https://www.pipedrive.com/en/terms-of-service

 

 

Slack Technologies, Inc (for EqualTo SaaS, EqualTo Connector)


Slack Technologies, Inc are located in the USA (500 Howard Street, San Francisco, CA 94105, USA), with a subsidiary "Slack Technologies Limited" in Ireland (4th Floor, One Park Place, Hatch Street Upper, Dublin 2, Ireland).

 

The EqualTo Connector may process and send data to and from your Slack instance to EqualTo SaaS, as part of the integration between Slack and EqualTo. Your Slack administrator needs to grant the EqualTo Connector access to Slack. Your Slack data will be transferred in a secure manner to the Google Cloud Platform data center in Germany that hosts EqualTo SaaS.

 

When you email / otherwise deliver  content, documents or spreadsheets to EqualTo GmbH, we may avail of Slack to store, process and share the content, documents or spreadsheets.

 

Slack Technologies stores data in data centers located worldwide.