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Sales Competition Idea: Ocean Race 2022

Looking for a great sales competition idea? The Ocean Race workbook lets you simulate an Ocean transatlantic race with up to 10 sales teams.

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Sales Competition Idea: Ocean Race 2022

As a sales manager, you want to improve performance management to boost morale and sales performance amongst team members. Sales gamification gives your sales reps the excitement and variety needed to nudge them towards their sales goals. We came up with the sales competition idea that will stand out and be fun for sales managers and team members. 

The Ocean Race is one of our favorite sales contest ideas that encourages healthy competition and rewards top performers fairly.

The Ocean Race contains 8 legs, with each leg scored individually: whoever gains the most points at the end of the race is crowned the winner.

The Ocean Race workbook comes with four sheets:

  • Dashboard: Pictured above, this provides a real-time view of the race and the competition scoreboard. Competition participants should only view this sheet: the other sheets in the workbook are for configuration only.
  • About: Describes the competition at a high level.
  • Config: The competition admin will use this sheet to configure the competition and participant progress.
  • Data: This is for internal use and should not be modified.

Which KPI will you measure to track progress? The template allows you to be flexible with your KPIs; however, here are some examples:

  1. For each of the next 8 weeks track which team can get to "100 rejections" first. One rejection corresponds to 1% progress in the leg. The sales manager will update this tracking workbook every morning.
  2. Each team has a sales target for the month. For the next 8 months you can track the progress towards that target on a daily basis: attaining 100% of the target corresponds to completing the leg in the sailing contest.

Once you have a winning team, here are some ideas of how to reward them:

Other than cash sales incentives, you can reward your team in many ways such as allowing the winning team to stock the fridge with their chosen snacks, awarding them a team event such as paintball or bowling, or simply a gift card. We recommend getting creative and asking your team which prize they would like.

For more great sales competition ideas, check out our blog post: 7 Effective and Easy Sales Contest Ideas.

How to use the Ocean Race Workbook

The Ocean Race workbook lets you simulate a transatlantic race with up to 10 teams.

If you have difficulty accessing this on mobile, you should try clicking the link on your laptop/desktop. Please reach out if you have any questions.

Below, we will explain how to configure and use the spreadsheet to run a fun contest with your colleagues.

Competition Rules

The Ocean Race contains 8 legs:

  1. Alicante ➡ Cabo Verde
  2. Cabo Verde ➡ Cape Town
  3. Cape Town ➡ Itajaí
  4. Itajaí ➡ Newport
  5. New Port ➡ Aarhus
  6. Aarhus ➡ Kiel Fly-By
  7. Kiel Fly-By ➡ The Hague
  8. The Hague ➡ Genova

Each leg is scored individually, and whoever has the most points at the end of the race is crowned the winner.

Scoring is as follows:

Additionally, the first around Cape Horn gets a bonus point.

Sheets

The Ocean Race workbook comes with four sheets:

  • Dashboard: pictured above, this provides a real-time view of the race as well as the competition scoreboard. Competition participants should only view this sheet, the other sheets in the workbook are for configuration only.
  • About: describes the competition at a high-level
  • Config: the competition admin will use this sheet to configure the competition and participant progress.
  • Data: this is for internal use and should not be modified.

Config Sheet

Configure your sales contest in the "Config" sheet. You should only edit cells that have a yellow background, other cells should not be modified.

  1. C2 contains the current leg of the race.
  2. B3:B12 specifies the list of teams in the contest.
  3. C3:C13 specifies the progress of the team in the current leg.
  4. C18:K27 contains the scoring for each team in each leg of the race.

Getting Started

First, what KPI will you measure to track progress? Some examples:

  1. For each of the next 8 weeks, we'll track which team can get to "100 rejections" first. 1 rejection corresponds to 1% progress in the leg. The sales manager will update this tracking workbook every morning.
  2. Each team has a sales target for the month. For the next 8 months, we'll track progress towards that target on a daily basis, and attaining 100% of target corresponds to completing the leg in the sailing contest.

We will proceed in this example with the first KPI ("100 rejections"). Let's set up the Config sheet for four teams (Berlin, NYC, AMS and Dublin):

  1. Select the first leg of the race (Alicante)
  2. Enter your list of teams, and set their progress to 0%
  3. Delete the scores

Now, as the days pass, we retrieve the CRM data and make the required updates to the sales contest. For example, on Wednesday we obtain the following data from the CRM:

They then update the spreadsheet

And the Dashboard will update to reflect the progress:

If on Thursday we receive the following data from the CRM:

We will update the Config sheet again:

Note that Berlin has won the first leg, and so receives 7 points. The Dashboard will reflect this new situation.

When the week concludes, we select the next leg (Cabo Verde) and zero everyone's progress.

The Dashboard updates, and we're ready to begin the next leg in the sales contest.

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