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About us

Many companies have been on an automation binge over the past decade, but when it comes to sales commissions, most are still stuck in the past.

EqualTo is the sales commission operating system for high-growth sales teams. We are the missing piece of infrastructure needed to automate the commission process and maximize the ROI on sales commission.

EqualTo acts as the single source of truth for commissions, and seamlessly connects to many pieces of core infrastructure such as CRM, ERP, HR, Payroll and accounting systems.

Our mission

Our mission is to transform the painful sales commission process into a strategic asset that drives growth.

Our story

How did this begin?

To manage sales commission at our previous software company, we (the founders of EqualTo) were using spreadsheets. It mostly worked when we were very small, but it became a pain to manage as we got bigger.

The products we saw on the market to manage sales commissions were underwhelming. They had poor UX, were difficult to integrate with and were too complex to maintain in-house. We didn't want to be at the mercy of expensive technical consultants, so we stayed on spreadsheets, reluctantly.

As it turns out, we were not alone. Many companies still use spreadsheets or homegrown solutions for sales commission, even very large ones.

Our vision for EqualTo was this: to create a product that automates sales commissions while retaining the flexibility of spreadsheets, that is fully integrated with other services and offers an amazing user experience.

We have created the product we wish we had when we ran our previous company, and now enable high-growth companies to automate the commission process and maximize their ROI on sales commission.

"We have created the product we wish we had
when we ran our previous SaaS company.”

EqualtoManagement_DG_circleDiarmuid Glynn | Co-founder & co-CEO, EqualTo

Management team

Diarmuid Glyn, Co-founder & co-CEO

Diarmuid Glynn
Co-founder & co-CEO

Diarmuid Glynn LinkedIn
Gijs Hubben, Co-founder & co-CEO

Gijs Hubben
Co-founder & co-CEO

Gijs Hubben LinkedIn
Kim Bergstrand , Co-founder & CRO

Kim Bergstrand
Co-founder & CRO

Kim Bergstrand LinkedIn

Backed by

Start-up BW Pro-Tect
Cavalry Ventures
First Momentum Ventures

We're hiring!

If you’d like to work at EqualTo, don't hesitate to apply. We’re always looking for talented and motivated people to join our team, so we’ll keep your résumé at hand.

Open our Careers site